Ocotillo is a boutique luxury hotel in Joshua Tree, where I led the development of a distinctive brand identity. The vision was to create an experience that reflects both the relaxing, enjoyable nature of the hotel and the unique landscape of the California desert. Drawing inspiration from the region's natural beauty, I crafted a vibrant yet sophisticated brand that balances playful energy with desert-inspired elegance, positioning Ocotillo as a standout destination in the boutique hospitality space.