Case Study
AI App to Reduce Worker’s Burden
GigGenius is an AI application designed to help employees working at talent and management agencies with call sheets.
Project Highlights
Increased user trust by integrating with existing software.
Reduced time spent on daily tasks.
Increased accuracy, reducing human error.
The Problem
Employees at talent and management agencies are grappling with a multifaceted challenge that involves effectively juggling client relations, artist bookings, administrative duties, and maintaining a healthy work-life balance.
The current workflow lacks a streamlined system, resulting in a disjointed communication process, missed opportunities, and increased stress. It also presents obstacles in maintaining boundaries between work and personal life, leading to burnout and decreased job satisfaction.
This app will empower employees to establish a sustainable work rhythm, cultivate improved work-life balance, enhance their ability to nurture talent, and foster strong industry relationships all by harnessing the power of AI.
A user-centric application that optimizes collaboration, simplifies task management, and enhances the overall work experience.
The Solution
Before we get into it…
Here is some of the branding and UI Kit.
App Preview
Reduces time from 30-40 minutes to 30-40 seconds!
Color Palette
This palette is meant to evoke a feeling of security, professionalism, and trust. I wanted the users to feel at ease while using the product, while also feeling a sense of security.
Typography
Quicksand is a legible and rounded sans serif font that made the product feel unique, trustworthy, and friendly.
More Hi-Fi Screens
These screens feature auto-reminders, providing users with notifications about when a call sheet will be sent automatically. Additionally, users can review a sample text before it is sent, and emails can be seamlessly imported into the app for accuracy checks.
This flow also reduces a 30-40 minute task into 30-40 seconds!
Research
Objectives
Discover a deep understanding of what entertainment employees go through on a daily basis.
Understand how an app can help them have an easier workday.
Find out which features are desired and prioritize them accordingly.
What is out there now?
I researched companies that streamline workflows for all kinds of industries and businesses.
I did an in-depth analysis of Microsoft Teams, Google Workspace, and Slack to discover their strengths and weaknesses as well as their differences and similarities.
After analyzing these discoveries, I realized that these applications were geared more toward productivity, so I did another round of analysis with Calendly, Zenefits, and Shop Pay to research companies that help by making tasks easier.
Persona Based on Research and My Lived Experience
I started identifying the problems to solve…
How might we facilitate seamless communication between assistants and artists?
How might we simplify the way talent agency professionals communicate, ensuring that vital information is conveyed efficiently and effectively?
How might we create a platform that evolves alongside the changing needs and preferences of talent agency professionals?
Goals for the interviews
Discover the main pain points of agent's and assistant's workflow
Discover ways to alleviate their daily stressors while on the job
Discover opportunities for app MVP features
Semi-Structured Generative Interviews
I interviewed 5 people who work at talent and/or management agencies or have worked in the industry in the past.
I showed them some quick sketches of possible solutions and asked them which was their favorite and why.
I was able to culivate empathy and quickly understand the solution that was preferred among interviewees.
Crazy 8’s facilitates divergent solutions to cultivate innovation.
Notifications help to meet the user where they are.
Users can keep track of past interactions for reusability in the future.
Email scraping brings the important information into our app.
Feature Opportunities based on competitors
File Uploads
Email Scanning
Artist View
Publicist View
Agent View
Archive
Availability Statuses
Live Schedule Updates
Auto Fill and AI
Insights from interviews
100% of interviewees preferred a call sheet creation application.
Easy and simple actions are highly desired.
Interviewees would like a way for call sheets to be automated.
Would like easy ways to notify artists of booking changes or updates.
Some form of email integration would move the process along quicker.
Building Empathy for Our Users
Paper Prototypes accelerate the design process.
After research, I went on to create a feature priority map to gauge where my efforts needed to be.
Site Map & User Flow
The sitemap illustrates the possible structure of the app and the flow indicates the possible ways an agent or an assistant can go about making a call sheet.
Lo-fi Wireframes for Key Screens
Initially, GigGenius was conceptualized with the idea of employing a Chat Bot to execute commands and keeping tasks within the app straightforward for both assistants and agents. This included call sheet templates and job tracking.
Prototyping & Testing
After creating version 1 of the Hi-Fi wireframes, I made a prototype and conducted a usability test on Usability Hub with 5 participants. Testers were asked to review a call sheet, send a call sheet to an artist, and view an artist’s profile. The feedback I received from these tests was invaluable to my design process. I was able to make necessary changes that came directly from potential users.
Successes & Improvements
I created an affinity map to synthesize the feedback I received and then made the necessary changes to my Hi-Fi designs.
Final Thoughts & Next Steps
This project provided me with invaluable experience in effectively managing tight time constraints while creating a brand-new product from inception to completion. I honed my ability to harmonize the research and design phases, thoroughly allocating time to each step of the process. Furthermore, I gained insight into tailoring a product for a niche industry by maintaining consistent communication with prospective users. Fortunately, my background in the industry I was designing for gave me a solid foundation, facilitating each phase.
Next steps include:
An artist view of the app so that they can also log in to see their upcoming call sheets
A feature where agents and assistants can automatically see whether an artist is available for a booking
Creating more capabilities for GigGenius AI feature
